MM 3103 - Bonnie E. Keith

  Fashion + Transparency For decades, the global fashion industry has operated within a carefully crafted PR bubble. Brands controlled every aspect of their public identity, from runway photography to magazine articles. In doing so, luxury fashion houses have maintained the image of untouchable luxury that many consumers can only admire from afar. Social media, shifting cultural values, and highly publicized scandals have ruptured that bubble, thus reshaping what the public expects from these brands. Today, consumers are still able to admire the art of fashion, but admiration does not override the house's values, or lack thereof. Consumers now want both craftsmanship and transparency around their practices. As mainstream and social media take center stage, millennials and Gen Z are quickly evolving the rules of trust. A brand's public relations strategy is no longer just about the brand, but about the people behind it. The Fall of Corporate PR Corporate PR teams have always act...